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badass coffee bad ass
There's just something about a t-shirt that says "Bad Ass" across the front.
Big thanks to Adam for pointing out this shirt to me. We both had a big dose of badass coffee on a recent road trip up and down the coast of California. We stopped in Ventura to "refuel" and the bright sign of the BadAss Coffee Shop beckoned us inside.
The employees there were really laid back and had a good time with the company name. All the drinks were badass (badass mochas, badass espressos) in various sized cups (smallass, largeass, etc). I had to go for a largeass mocha for my drive back to San Francisco. Caffeine was my co-pilot :)
I dug the concept of this coffee shop so much, the first thing I did when I got back home was try to find a BadAss Coffee shop near me. Turns out there was one not too far away in the nearby village of Roseville.
People often ask me: "What makes a t-shirt sell?" Along with this question, I often hear, "How can I get people to wear my 'brand'?"
The first thing you need to do is to create a brand that people can identify with. Not necessarily a brand that sounds cool to you or a brand that has your name in it, but a brand that MEANS something to large segment of the population.
Like badass. I bought the badass shirt above not because they have great coffee (which they do), but because the word badass means something to me. It's funny. It gets a reaction when people see you walk by with "Bad Ass" written across your chest.
In comparison, I would never wear a "Starbucks" t-shirt or even a "Peet's Coffee" t-shirt. Putting aside the quality of their coffee, the strength of their brand as a t-shirt line is very weak.
While Starbucks and Peets may sell a "few" t-shirts or apparel items with their brand name on it (mostly to employees or to true fans of their coffee), BadAss Coffee has a much wider appeal on the basis of the name alone.
So to all you buddinig t-shirt designers and folks wanting to start a t-shirt company and build a true brand: forget naming your company Joe's Cool Tees or even hotlavashirts. If you're trying to build a brand, start by naming your company something cool...something that people won't mind wearing across their chest or on their back. Think Hard Guy and Whoop Ass instead of T-Shirt Stop or Bob's Shirt Company.
Don't get me wrong. Not everyone selling t-shirts is out to create the next cool brand name. Some folks just want to sell a few funny t-shirts and get their ideas out there in the fashion world. This advice isn't for everyone. But if creating a brand is what you're after, then your brand name has to be cool AND meaningful (or you've got a you're work cut out for you).
If you're a bad ass or a fan of a good cup of coffee, be sure to check out the Bad Ass Coffee Company of Hawaii online store.
They've been around since 1989, so they even fit in with my November theme of paying tribute to the long time t-shirt sellers :)
COMMENTS
The Orlando BadAss store has a better selection of t-shirts. Check it out at: http://www.badasscoffeeorlando.com
Mahalo!
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