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Custom Industries knows how to market a fashion brand.
For an upscale fashion t-shirt brand like Custom Industries, the Devil Dances in the details, and in my book, CI gets all the details right.
The designs seem to spring from a passion for global elements and travel. After narrowing the focus of their designs to a specific niche (globally inspired t-shirt designs), Custom Industries has successfully created a brand that delivers their message in all the ways they touch their customers.
From their easy to navigate website that carries their international theme on every page, to the careful attention to that is shown by the intentional garment color choices for each piece in their line; you can tell there are years of experience going into each decision made for the brand.
Continuing onto the retail delivery, each t-shirt is delivered with a custom hangtag that shares a short story that ties into the design purchased:
Click here for a closeup of the hangtag and design.
I thought I was a fan of travel until I read the bio of Matt Taylor, the founder of Custom Industries. He's a true world traveler who has been to more places that I have on my long list of places "I'd like to visit". When browsing the various t-shirt designs for sale, you almost get the feeling that you're sitting sidecar on one of his many adventures.
Each design is a snapshot revealing a remote part of the world, or a peek behind the curtains of our unique global community.
At the risk of over hyping the Custom Industries brand, I could literally spend hours (and hundreds of dollars without regret), browsing through their many t-shirt designs. I only wish their were more photos on the website that documented Matt's worldwide travels.
If you are a fan of artistic, fashion styled t-shirts or asian inspired designs, you should definitely check out Custom Industries.
It has inspired me to start planning our next family vacation to somewhere beyond our normal Californian borders. I can only hope that my children will pick up the passion for travel that I developed over the years. Experiencing other cultures, whether it be through globally infused t-shirt designs or through worldwide travel, is something everyone should hope to accomplish.
Now's a great time to check out Custom Industries, as many of their most popular designs are on sale. I plan on nabbing the Jeepney t-shirt (one of my favorites) before the week is out :)
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